
Ali Sub
Family-run SSI dive centre in Villajoyosa diving Isla y La Llosa de Benidorm, known for its naturalist-led Piélago plankton expedition.
Last updated July 2026
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About
Terencio started Ali Sub in 1999, the story goes, after adapting an old fire extinguisher into a makeshift regulator for his son. Alejandro was eight. He now runs the centre alongside his sister Silvia, both of whom grew up in the business from childhood. A marine biologist, Penélope, joined the team more than twenty years ago after falling for the Mediterranean over her native Atlantic and Cantabrian waters. Jorge, a local from La Vila Joiosa with a background in taekwondo, and Toni, a former mountain traveller turned instructor, round out a team that has mostly stayed together for years rather than turning over.
The centre's signature product isn't a reef or a wreck: it's the Piélago Expedition, an open-water dive with no fixed route and no bottom, built around a plankton and current-focused lesson and microscope observation of samples taken at sea. Diving here runs on the same "no rush" principle across the board. Trips out to La Isla y La Llosa de Benidorm, within Serra Gelada's protected waters, favour longer dives over a packed schedule, with a biologist's eye woven into the guiding rather than treated as a separate add-on.
What divers say
Reviews consistently single out Penélope and Alejandro by name, both matching the team profiles from the centre's own pages, with recurring praise for patience, warmth, and a guiding style that never feels rushed. One detailed account of the Piélago Expedition lines up almost point for point with how the centre itself describes it, which adds real weight to an unusual product that's hard to picture without a first-hand description. Pricing comes up candidly in at least one review, which frames the centre as neither a budget operator nor an expensive one, a useful data point for anyone comparing options nearby. Multiple dives lasting over an hour each are mentioned more than once, reinforcing the unhurried reputation.
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Pricing
We do our best to show current pricing, but rates may change without notice. Last verified July 2026. Always confirm the latest prices on Ali Sub's official website before booking.
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Pricing is third-party sourced and has not been independently confirmed against an itemised pricing page on the centre's own site. Confirm current rates directly before booking.
Frequently Asked Questions
Is Ali Sub really a family-run business?▾
Yes. It was started in 1999 by Terencio, and is now run by his children, Alejandro and Silvia, who both grew up around the centre. Several other long-serving team members, including a marine biologist, have been with the business for decades.
What is the Piélago Expedition?▾
An open-water dive with no fixed route or bottom, built around a lesson on plankton and currents and microscope observation of samples taken during the trip. It's a different kind of dive from a typical reef or wall outing, closer to a marine biology session in the open sea.
Do you need a permit to dive La Llosa de Benidorm?▾
No separate permit exists for recreational divers. La Llosa and Isla de Benidorm both fall inside the Serra Gelada natural park, with no quota, fee, or authorisation requirement attached to diving trips.
What's the minimum age to dive with Ali Sub?▾
Ten years old for the centre's activities generally, though specific age limits can depend on which course or experience is being booked.
What certification do I need for a first dive?▾
No certification is required for a guided discover dive. From there, the standard path runs from Open Water, through Advanced and Rescue, up to Divemaster and instructor training for anyone who wants to go professional.
Is Ali Sub a good fit for someone who dives rarely or feels anxious in the water?▾
The centre's whole approach is built around not rushing. Reviewers repeatedly describe dives running well over an hour and instructors adjusting pace to the diver, which tends to suit less frequent or more nervous divers well.
Does a marine biologist actually guide the dives?▾
One of the long-serving team members is a marine biologist who joined more than twenty years ago, and the centre's naturalist approach shows up directly in products like the Piélago Expedition.
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