
Ali Sub
Family-run SSI dive centre in Villajoyosa diving Isla y La Llosa de Benidorm, known for its naturalist-led Piélago plankton expedition.
Last updated July 2026
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About
Terencio started Ali Sub in 1999, the story goes, after adapting an old fire extinguisher into a makeshift regulator for his son. Alejandro was eight. He now runs the centre alongside his sister Silvia, both of whom grew up in the business from childhood. A marine biologist, Penélope, joined the team more than twenty years ago after falling for the Mediterranean over her native Atlantic and Cantabrian waters. Jorge, a local from La Vila Joiosa with a background in taekwondo, and Toni, a former mountain traveller turned instructor, round out a team that has mostly stayed together for years rather than turning over.
The centre's signature product isn't a reef or a wreck: it's the Piélago Expedition, an open-water dive with no fixed route and no bottom, built around a plankton and current-focused lesson and microscope observation of samples taken at sea. Diving here runs on the same "no rush" principle across the board. Trips out to La Isla y La Llosa de Benidorm, within Serra Gelada's protected waters, favour longer dives over a packed schedule, with a biologist's eye woven into the guiding rather than treated as a separate add-on.
What Divers Say
Reviews consistently single out Penélope and Alejandro by name, both matching the team profiles from the centre's own pages, with recurring praise for patience, warmth, and a guiding style that never feels rushed. One detailed account of the Piélago Expedition lines up almost point for point with how the centre itself describes it, which adds real weight to an unusual product that's hard to picture without a first-hand description. Pricing comes up candidly in at least one review, which frames the centre as neither a budget operator nor an expensive one, a useful data point for anyone comparing options nearby. Multiple dives lasting over an hour each are mentioned more than once, reinforcing the unhurried reputation.
Dive Sites (1)
Pricing
We do our best to show current pricing, but rates may change without notice. Last verified July 2026. Always confirm the latest prices on Ali Sub's official website before booking.
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Pricing is third-party sourced and has not been independently confirmed against an itemised pricing page on the centre's own site. Confirm current rates directly before booking.
Frequently Asked Questions
Is Ali Sub really a family-run business?▾
What is the Piélago Expedition?▾
Do you need a permit to dive La Llosa de Benidorm?▾
What's the minimum age to dive with Ali Sub?▾
What certification do I need for a first dive?▾
Is Ali Sub a good fit for someone who dives rarely or feels anxious in the water?▾
Does a marine biologist actually guide the dives?▾
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